It is open space that appears to have no end. It is colours and smells that burst from the earth. It is the unmistakeable outline of rural architecture, present in the "montes” (farm complexes) of the great estates, in the oldest rows of houses in the cities, towns and villages or in the chapels, which paint with white the tops of hills. It is what is gleaned from the ways of being and doing, from the arts and skills that are conserved and renewed, from the tradition that is maintained and recreated, from the "choral chanting” that, with heart and soul, only the Alentjans know how to sing.
But the rural quality of the Alentejo of the 21st century is not exhausted in simply "country matters”. Through the not always positive changing fortunes of its history, this Region has preserved what today confers on it a value full of future promise: the smallness and environmental quality of its urban centres, the human scale, the silence, the peacefulness, the freedom, the freshness of the air we breathe. It is time. A way that is so peculiar of understanding time, making us feel under our skins that, finally, it is possible to live time in this dizzying world, allowing it to be exactly what it is: the most precious of our possessions.